Located near Plaza Serrano in trendy Palermo, Jarana Records stands out as Buenos Aires' premier destination for new vinyl. This beautifully designed two-storey space opened eight years ago with an exclusive focus on vinyl records, featuring an impressive collection of box sets, limited editions, and carefully curated rare used records in excellent condition. The store's spacious interior is lined with artwork and offers a comprehensive range spanning rock, pop, jazz, soul, funk, hip-hop, reggae, dub, punk, and metal. The upper level is dedicated entirely to Argentine music and includes a listening station for sampling records before purchase. What sets Jarana apart is their substantial stock of new vinyl—rare for Argentine standards—alongside one of the city's best selections of jazz, metal, and hip-hop. The pet-friendly store also features a lounge area where customers can browse at leisure, though prices tend to be on the higher end using a lettering system that adjusts with the country's fluctuating economy.