Album is AR Enhanced
Open the ARIA mobile app, scan the album and watch the album come to life.
Sgt. Pepper's Lonely Hearts Club Band
Released
1967
The Beatles traded moptops for moustaches and birthed psychedelia's most ornate calling card, spending 700 studio hours crafting a Technicolor fever dream that made four-track tape machines weep. George Martin conducted orchestras through A Day in the Life's apocalyptic crescendo while sitars and cellos wandered into rock's domain uninvited.
The fictional bandleader concept barely held, but the sonic ambition was undeniable. It won the first rock Album of the Year Grammy and hasn't stopped appearing on greatest-ever lists since, proof that studio wizardry ages better than concept albums usually deserve.
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Experience this album’s artwork in a whole new way with Augmented Reality
These animations have been commissioned and curated by @thiscover__ and can be viewed on your mobile using the ARIA application (available on iOS and Android).
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