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Loaded album cover artwork by The Velvet Underground
ARIA AR App Logo

Album is AR Enhanced

Open the ARIA mobile app, scan the album and watch the album come to life.

Loaded

Released
1970

The Velvet Underground's final album with Lou Reed abandoned the avant-garde abrasion for something approaching actual pop music, a commercial gambit that arrived too late to save them but just in time to influence everyone else. Recorded amid lineup flux and Reed's mounting frustration, Loaded yielded Sweet Jane and Rock & Roll, songs that distilled the band's street-level romanticism into three-minute radio propositions.

Reed quit before release, leaving behind an accidental blueprint for power pop and heartland rock that others would mine for decades.

Music Genres

Illustration of a person wearing a yellow and pink helmet, a dark jacket, and black pants, sitting with one arm extended forward and an oversized yellow robotic hand in front.

Experience this album’s artwork in a whole new way with Augmented Reality

These animations have been commissioned and curated by @thiscover__ and can be viewed on your mobile using the ARIA application (available on iOS and Android).

Credits